Usually, when we attend expos as exhibitors, there is one question that lingers in the back of our minds: “Will we get our money’s worth?”

At the recent Baby and Kids Expo 2026 Exhibitors’ Briefing, Annah Mirembe, one of the event consultants, shared a series of stories that stayed with us deeply.

It was a narrative of three brands and the invisible threads that connect a single exhibition booth to unexpected, high-stakes recommendations.

Take Aiwibi Diapers, an Australian Premium Baby products brand. Before the Expo, Annah had never heard of them. Being that she isn’t a mother yet, she wouldn’t have had the slightest reason to seek them out. But because she saw them at the Expo in 2025, their brand ‘set up shop’ in her mind.

Months later, Annah was in a supermarket with a friend who was looking for wipes. As they walked down the aisle, her eyes caught the brand she remembered from the Expo. Because of the excellence she had witnessed months prior, she confidently recommended them to her friend. In that moment, a brand that was once a stranger became a trusted choice.

Then there was Verina’s Playhouse. Annah found herself on an event committee tasked with approving service providers for a children’s play area. It seemed like standard business until she saw Verina’s Playhouse on the list.

Almost a year had passed since she saw them sponsor the Kids Play Area at the Expo 2024, but the firsthand impression of their quality remained. She didn’t just cast her vote for them; she spoke for them with the confidence of someone who had seen them in action.

Perhaps the most captivating story involves Uriel Dental. Annah met them at the Expo, where they offered the organizing team a 50% discount on services. She took them up on the offer and had an amazing teeth cleaning experience at their facility in Bukoto.

Fast forward nearly six months: an International Gospel Singer arrived in Uganda for a concert. In an unfortunate turn of events, her braces broke. Annah wasn’t even on the management team for that specific concert, but because of the circles she moves in, she received a frantic call asking for a recommendation.

The only name on her mind? Uriel Dental.

These stories serve as a vital reminder of the long-term harvest generated by platforms like the Baby and Kids Expo. The return on investment may not always be immediate or direct, but one thing is certain, when you let your brand shine at such a platform, you never know who is getting notice of the work you do.

As we look forward to the 2026 edition this 16th and 17th May, we are excited for the new stories and connections waiting to be born.

To Annah Mirembe, thank you. It takes a special kind of heart to be the voice that carries a brand forward when the cameras are off and the crowds have gone home. Your advocacy has turned simple exhibition booths into destiny-changing business moments. By connecting brands to the people and opportunities that redefine their future, you’ve proven that the greatest asset any brand can have is a believer who speaks their name in the right rooms.

Photo courtesy of the Baby and Kids Expo 2025 archives.